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Like Sturgis, but for people who ride trick carbon skis. That was the 2010 tagline for the first DPS Riders Weekend in Jackson Hole, Wyoming and the launch pad for what is now the Riders Brand. We brought together designers, skiers, engineers, photographers, dealers, and customers for a weekend of skiing and good times. Hang out, ski, eat, drink, tell stories, talk shop, the DPS Riders Weekend brought it all together. Fast forward to 2021 and the Riders Brand has grown to encompass the Riders Weekend event, Riders Camp events, Riders Heli Camp, and Riders Cat Camps with Park City Powdercats. The breakdown is relatively straightforward, Riders Weekend events are lift serviced, Riders Camp events are human powered touring, followed by the heli and snowcat events.