Press

The DPS story is unique to the ski industry—and to the world. It is rich in culture and innovation, which diverse audiences enjoy hearing about in all its nuances. In that spirit, we are pleased to keep all members of the press informed on the past, present, and future at DPS. Our in-house public relations team can expediently assist with all your press needs; from providing products for photo shoots, outlining compelling story ideas, satisfying photography and b-roll needs, factory tours, athlete access, and more. For global media inquiries contact: Alex Hunt | alex.hunt@dpsskis.com | +1.801.413.1737

  1. Dash Longe and DPS Skis Land Momentous Deal

    Dash Longe and DPS Skis Land Momentous Deal

    Celebrated freeskier inks athlete + product design contract SALT LAKE CITY, Utah – December 11, 2018 – DPS, makers of the world’s most advanced skis, and celebrated freeskier Dash Longe are proud to announce a multi-year partnership. Well-known for his smooth style, big airs and effortless on-snow creativity, Longe will lend his vision to help direct DPS’ new athlete-inspired Koala...
  2. DPS PHANTOM Wins Popular Science and Outdoor Retailer Awards

    DPS PHANTOM Wins Popular Science and Outdoor Retailer Awards

    PHANTOM now available at authorized dealers SALT LAKE CITY, Utah – November 27, 2018 – DPS PHANTOM, the waxless permanent base glide treatment that forever eliminates the need for waxing skis and snowboards, recently earned two major innovation-related distinctions. The awards include “Best of What’s New” from Popular Science and the Outdoor Retailer Innovation Award. "The Best of What's New Awards allow us...
  3. DPS Cinematic Partners with Outdoor Research, New Belgium Brewing and Osprey Packs for Volume V of ‘The Shadow Campaign’

    DPS Cinematic Partners with Outdoor Research, New Belgium Brewing and Osprey Packs for Volume V of ‘The Shadow Campaign’

    Three short films to be released during fall 2018 SALT LAKE CITY, Utah – October 9, 2018 – DPS Skis has once again partnered with Outdoor Research – with additional support from New Belgium Brewing and Osprey Packs – to create Volume V of DPS Cinematic’s The Shadow Campaign. The trailer for the idyllic short film series, that was shot...
  4. DPS Skis Adds VP of Global Marketing to Growing Team

    DPS Skis Adds VP of Global Marketing to Growing Team

    Seasoned industry expert tapped to lead marketing, while creation of new digital director role helps solidify global domination SALT LAKE CITY, Utah – June 12, 2018 – DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a...
  5. DPS Hires VP of Phantom, Racks Up Trade Show Accolades

    DPS Hires VP of Phantom, Racks Up Trade Show Accolades

    Phantom impresses judging panels and media at Outdoor Retailer and ISPO SALT LAKE CITY, Utah – February 20, 2018 – DPS Phantom, the permanent base glide treatment that forever eliminates the need for waxing skis and snowboards, earned seven separate awards at the recent Outdoor Retailer and ISPO trade shows. In addition to the numerous awards won, DPS recently hired...
  6. DPS Phantom Exceeds Crowdfunding Goal in Four Hours

    DPS Phantom Exceeds Crowdfunding Goal in Four Hours

    Permanent base glide treatment available on Kickstarter until December 1 SALT LAKE CITY, Utah – November 7, 2017 – DPS Skis, proprietors of Phantom – the permanent, one-time application base-penetrating formula that forever eliminates the need for waxing skis and snowboards, took a monumental leap forward toward upending the snowsports industry by surpassing its $35,000 USD Kickstarter goal in four hours, and...
  7. DPS Skis Announces Volume IV of ‘The Shadow Campaign’ Film Series from DPS Cinematic

    DPS Skis Announces Volume IV of ‘The Shadow Campaign’ Film Series from DPS Cinematic

    Volume IV trailer now live, four short films to be released throughout fall 2017   SALT LAKE CITY, Utah – September 5, 2017 – DPS, creators of the world’s finest skis, is proud to launch the fourth volume of The Shadow Campaign, the brand’s iconic short film series. Members of the DPS crew traveled to Kyrgyzstan, Japan and Alaska to film...
  8. DPS Skis Lifts the Veil on 2017 Dreamtime Offerings

    DPS Skis Lifts the Veil on 2017 Dreamtime Offerings

    Special Edition and Powderworks skis available July 15 through August 1, 2017 SALT LAKE CITY, Utah – June 27, 2017 – DPS, leaders in both product and culture in the snowsports domain, once again fuels the passion for skiing during the heart of summer with the return of Dreamtime – a two week-long event, which begins July 15, 2017. To...
  9. DPS Skis Announces 2017 Powderworks Limited Edition Series

    DPS Skis Announces 2017 Powderworks Limited Edition Series

    DPS’ relentless quest for the perfect ski manifests with the return of DPS Powtime, a two week-long event that launches March 1, 2017 as part of the brand’s celebrated Powderworks series. During this short window, a nonpareil edition of the cult classic Lotus 138 Spoon ski will be made available. Over the years, DPS Powderworks has been a program that...
  10. DPS Skis Continues Global Domination by Adding New Employees and Creating Forward-thinking Retailer/Brand Connection

    DPS Skis Continues Global Domination by Adding New Employees and Creating Forward-thinking Retailer/Brand Connection

    SALT LAKE CITY, Utah – January 18, 2017 – DPS, designers of the world’s most advanced skis, recently hired two new employees to support continued worldwide growth and has unveiled a new initiative dubbed Ecosystem – a program designed to provide a deliberate link between the brand’s marketing efforts and specialty retailers. Alex Hunt joins DPS as public relations manager...

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