Press

The DPS story is unique to the ski industry—and to the world. It is rich in culture and innovation, which diverse audiences enjoy hearing about in all its nuances. In that spirit, we are pleased to keep all members of the press informed on the past, present, and future at DPS. Our in-house public relations team can expediently assist with all your press needs; from providing products for photo shoots, outlining compelling story ideas, satisfying photography and b-roll needs, factory tours, athlete access, and more. For global media inquiries contact: Alex Hunt | alex.hunt@dpsskis.com | +1.801.413.1737

  1. DPS Skis Adds VP of Global Marketing to Growing Team

    DPS Skis Adds VP of Global Marketing to Growing Team

    Seasoned industry expert tapped to lead marketing, while creation of new digital director role helps solidify global domination SALT LAKE CITY, Utah – June 12, 2018 – DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a...
  2. DPS Hires VP of Phantom, Racks Up Trade Show Accolades

    DPS Hires VP of Phantom, Racks Up Trade Show Accolades

    Phantom impresses judging panels and media at Outdoor Retailer and ISPO SALT LAKE CITY, Utah – February 20, 2018 – DPS Phantom, the permanent base glide treatment that forever eliminates the need for waxing skis and snowboards, earned seven separate awards at the recent Outdoor Retailer and ISPO trade shows. In addition to the numerous awards won, DPS recently hired...
  3. DPS Phantom Exceeds Crowdfunding Goal in Four Hours

    DPS Phantom Exceeds Crowdfunding Goal in Four Hours

    Permanent base glide treatment available on Kickstarter until December 1 SALT LAKE CITY, Utah – November 7, 2017 – DPS Skis, proprietors of Phantom – the permanent, one-time application base-penetrating formula that forever eliminates the need for waxing skis and snowboards, took a monumental leap forward toward upending the snowsports industry by surpassing its $35,000 USD Kickstarter goal in four hours, and...
  4. DPS Skis Announces Volume IV of ‘The Shadow Campaign’ Film Series from DPS Cinematic

    DPS Skis Announces Volume IV of ‘The Shadow Campaign’ Film Series from DPS Cinematic

    Volume IV trailer now live, four short films to be released throughout fall 2017   SALT LAKE CITY, Utah – September 5, 2017 – DPS, creators of the world’s finest skis, is proud to launch the fourth volume of The Shadow Campaign, the brand’s iconic short film series. Members of the DPS crew traveled to Kyrgyzstan, Japan and Alaska to film...
  5. DPS Skis Lifts the Veil on 2017 Dreamtime Offerings

    DPS Skis Lifts the Veil on 2017 Dreamtime Offerings

    Special Edition and Powderworks skis available July 15 through August 1, 2017 SALT LAKE CITY, Utah – June 27, 2017 – DPS, leaders in both product and culture in the snowsports domain, once again fuels the passion for skiing during the heart of summer with the return of Dreamtime – a two week-long event, which begins July 15, 2017. To...
  6. DPS Skis Announces 2017 Powderworks Limited Edition Series

    DPS Skis Announces 2017 Powderworks Limited Edition Series

    DPS’ relentless quest for the perfect ski manifests with the return of DPS Powtime, a two week-long event that launches March 1, 2017 as part of the brand’s celebrated Powderworks series. During this short window, a nonpareil edition of the cult classic Lotus 138 Spoon ski will be made available. Over the years, DPS Powderworks has been a program that...
  7. DPS Skis Continues Global Domination by Adding New Employees and Creating Forward-thinking Retailer/Brand Connection

    DPS Skis Continues Global Domination by Adding New Employees and Creating Forward-thinking Retailer/Brand Connection

    SALT LAKE CITY, Utah – January 18, 2017 – DPS, designers of the world’s most advanced skis, recently hired two new employees to support continued worldwide growth and has unveiled a new initiative dubbed Ecosystem – a program designed to provide a deliberate link between the brand’s marketing efforts and specialty retailers. Alex Hunt joins DPS as public relations manager...
  8. THE SKI AWARD ROUND-UP: Skis from the 16/17 DPS Quiver Earning Global Media Accolades

    THE SKI AWARD ROUND-UP: Skis from the 16/17 DPS Quiver Earning Global Media Accolades

    Every fall, ski and outdoor magazines give their take on the coming season’s new crop of skis. Their tests are typically conducted the previous spring in ski stations around the globe, with a wide gamut of ski tester types, in all conditions. In the end, awards are given, which in some cases can help guide skiers towards that dedicated pair(s...
  9. New Belgium Brewing co-sponsors DPS Cinematic Vol. III

    New Belgium Brewing co-sponsors DPS Cinematic Vol. III

    SALT LAKE CITY, Utah—October 11, 2016—DPS Skis, the world’s leading snow ski manufacturer, is proud to announce a partnership with New Belgium Brewing for DPS Cinematic’s Volume III campaign. DPS Cinematic enters its third season, with three short films to release during Fall 2016. In its previous two campaigns, DPS Cinematic earned numerous film festival accolades in venues like Banff...
  10. DPS Skis Further Deepens its Salesforce Team with the Addition of Industry Veteran Matt Murphy for Management of New England, USA Territory

    DPS Skis Further Deepens its Salesforce Team with the Addition of Industry Veteran Matt Murphy for Management of New England, USA Territory

    SALT LAKE CITY, Utah—September 13, 2016—DPS Skis, the world’s leading snow ski manufacturer, is pleased to announce the addition today of Matt Murphy to its North American salesforce team. Mr. Murphy has assumed the role of Lead Sales Representative for the New England territory in the United States, which includes: Connecticut, Massachusetts, Maine, New Hampshire, Rhode Island, and Vermont. He...

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