New Belgium is a renowned global beer brand, having first established itself with its iconic label, Fat Tire. A certified pro-environmental B-Corporation and longtime member of the environmental business coalition, 1% For the Planet.SALT LAKE CITY, Utah—October 11, 2016—DPS Skis, the world’s leading snow ski manufacturer, is proud to announce a partnership with New Belgium Brewing for DPS Cinematic’s Volume III campaign. DPS Cinematic enters its third season, with three short films to release during Fall 2016. In its previous two campaigns, DPS Cinematic earned numerous film festival accolades in venues like Banff Mountain Film Festival and Telluride Film Festival, and in mainstream and outdoor media worldwide.
“We are elated to have New Belgium support DPS Cinematic,” commented DPS Marketing Director and Cinematic Executive Producer Dan Benshoff. “Our companies share a quintessential craftsmen’s obsession, and a passion for wild places. And notably, we’ve always admired New Belgium’s commitment as environmental stewards.”Ruairi Twowney, Vice President of Marketing of New Belgium said,
“DPS is arguably the most innovative ski company in the world. They continually capture a beautiful aesthetic of global skiing culture in their Cinematic series, which resonates with our employees, and countless New Belgium beer drinkers worldwide, who simply love to get outside. We’re thrilled to join forces.”Viewers can expect three original short films to release throughout fall 2016—and in film festivals in winter 2017. The complete archive of DPS Cinematic, and the forthcoming Volume III, can be viewed by visiting dpsskis.com. ABOUT DPS SKIS Founded in 2005, with the partnership of professional skier and ski designer Stephan Drake and leading ski engineer Peter Turner, both were inspired by a vision to make perfect skis worthy of those who live and breathe the sport. DPS introduced the world’s first and only Pure prepreg carbon fiber sandwich ski, the first 120mm powder pintail, transferred the word “rocker” from surfing to skiing—then built the first rockered ski with sidecut—and unleashed the Spoon and Spoon Technology. The fusion of space-age carbon technology and groundbreaking shaping has resulted in the world’s most advanced quiver of skis. DPS is a trusted brand of serious skiers worldwide. Skis are sold and shipped worldwide via dpsskis.com, and on five continents in the world’s best ski shops. To learn more visit www.dpsskis.com. ABOUT NEW BELGIUM BREWING New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews thirteen year-round beers; Citradelic Tangerine IPA, Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at www.newbelgium.com.