If green is the new black on the high-street, then global retailers are lining up to parade their eco-credentials, from Marks and Spencers in Britain, to sportswear behemoth Nike or the fashion giant H&M.
"There's a paradigm shift in the textile sector," John Mowbray, editor of the green trends magazine Ecotextile, told AFP at the Texworld trade fair in Paris this month.
"Three years ago sustainability was not on the agenda" he says. "Now a lot of retailers and brands want to move regardless of what their suppliers think. They think consumers want transparency. Brands are driving change."
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